Braind

Brands with brains.

Need a creative boost? Here’re a few tips from Bruce Mau

From Bruce Mau’s Incomplete Manifesto for Growth

  • Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.
  • Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.
  • Capture accidents. The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.
  • Think with your mind. Forget technology. Creativity is not device-dependent.
  • Laugh. People visiting the studio often comment on how much we laugh. Since I’ve become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.

Read the complete article at Mau’s website.

in Behancé 

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